Direct marketing is a form of advertising which allows businesses to communicate straight to customers. This can be accomplished by different media. The most important part of direct marketing is that is personalized and focused on the customer.
Direct marketing has great advantages because it is measurable and traceable. It also creates closer links between the business and the customer. As long as you have a good, reliable data base this is always a great idea for customer retention campaigns.
At Silver Bridge, we can support you finding out different ways to generate impactful direct marketing campaigns that won’t break the bank!